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Why a Website?

why a website? In times of economic crisis, the impulse is to reduce expenditures and avoid extra investments. But as markets shrink, it becomes even more important for companies to attract new business and retain current clients.

So what is the most opportune and cost-effective method of promotion? A website. There are a lot of good reasons that indicate that it’s not only advantageous to have a website, but even essential. Let’s try to list some.
  • First of all, the public now expects every business, company, shop or professional to have a website -- one that can, at least, supply basic information and a means of getting in contact. A website has become nearly as essential as a telephone or fax machine. But apart from fulfilling the public's expectations, a website will also help your business increase profits. Increasingly, people search the Web rather than the Yellow Pages when looking for products or services. If they don't find your business represented on the Web, they will find your competitor's!
  • A website is accessible 24-hours a day, 7 days a week, 365 days a year, and the information provided by it is available at any time of the day and of the year to your clients and to the potential ones all over the world.
  • Unlike advertisements in newspapers and magazines or other pieces of paper, your website can't be thrown away or lost.
  • Up until a few years ago, small businesses could not compete with the resources of their larger competitors. Now even the smallest business can access much of the same technology as the giant corporations. They too can accept online payments and even deliver products over the Internet.
  • With a professional and well-designed website, it’s now easy for a small business on the Internet to have the appearance and credibility of being a large corporation.
  • Through an automated website able to process orders on-line, your business can be open all the year, 24 hours a day, 7 days a week, without extra staff costs.
  • Reaching A Global Audience. Always more countries are getting on the Net each year. The Internet breaks down the limitation of geographical boundaries. With the help of search engines, people can find and buy products from every corner of the world.
  • FAQ. Much company time and effort is usually wasted by providing the same information and answering recurring questions, either by phone or in person. Having a section on your site that provides answers to frequently asked questions means saving a lot of time and work.

websites for little shops Even if you have a little shop and you're not yet ready for the expense of full-blown e-commerce, a site can effectively promote your business.
  • A user-friendly online brochure is easy to do and publish, and can save thousands of Euros in printing and mailing costs.
  • You can publicize sales and special offers.
  • Looking for employees? Post the positions and let prospects contact you by e-mail.
  • Post a printable map showing your location.
  • Customer service is faster and friendlier when customers can contact you immediately, 24 hours a day, by e-mail, rather than having to wait on the phone, listening to automated messages, and getting more impatient by the second.

websites for professionals Are you an attorney, doctor, dentist, consultant? A website offers you the advertising opportunities which are normally precluded to those categories on conventional advertising methods.
Write a comprehensive description of your competences and your areas of specialization. Do you have publications? Cite them. Awards or acknowledgments? Display them. Articles or case studies that demonstrate your credentials and skill? Place them online.

After all these reasons maybe you are wondering if you can afford a website. Well, prices vary widely, depending on the specifics of each individual site. But when considering the benefits that even the simplest Web site can provide, the question to ask is not as much "Can I afford to have a Web site?" but rather "Can I afford not to have one?"