Italian - ItalyEnglish (United Kingdom)

SEO - Search Engine Optimization

search engines The term “Search Engine Optimization” refers to all those methodologies of constructing a web page or a whole website aimed at increasing website traffic through search engines. Such methodologies – which apply both to content and code of web pages – serve the purpose of insuring that the pages of a website are found, read and indexed by search engines in the most effective way.

Why is SEO so important? Consider what it would be like if no one could easily find your place of business, or even your telephone number The same thing can happen with your website if people cannot easily locate it. Traffic volume slows to a crawl. Potentially valuable customers never even know you.

Of course, existing customers or those who are already familiar with your company would be able to find your site without any great difficulty, but are you sure you can rely your business only on existing customers?
Certainly, you can invest in advertising on newspapers and magazines, local radios and TVs, flyers and brochures distributed by direct mail. Ma what about the people who don’t read the magazines or newspapers where you chose to place advertisements? Or that didn’t hear the right radio station or watch the right television show? Did they get one of the thousands of brochures you mailed?

It is then that come into play search engines. Those people could just enter a few words into a text box, click a button, and it appears a link to your web site. That’s the search engines miracle.
chart showing how people find out about websites
Recent surveys showed that 85% highly educated adults use search engines as their major sources to find out new websites and search for information, and that 55% online sales are derived from search engines.

These data clearly demonstrate the enormous importance for a website to have a good ranking on the main search engines: Google, Yahoo and Bing. They account for over 95 percent of all global traffic on the internet.

Search Engine Optimization is a thorny job in the framework of a website development. Fail to pay the right consideration to it may lead to bad results in terms of popularity and visibility of your website, and thence, of your business. You have to consider that very few people will look beyond page 2 of the search results returned.